In the world of digital marketing, one of the most powerful tools at your disposal is Facebook Ads. With its vast user base and sophisticated ad targeting options, Facebook allows you to reach your target audience with precision. One highly effective way to enhance your Facebook Advertising strategy is by creating an Engagement Custom Audience from your video content. In this blog post, we will guide you through the steps to create an Engagement Custom Audience from video for your Facebook Ads campaign.
What Is an Engagement Custom Audience?
An Engagement Custom Audience is a specific audience segment on Facebook that consists of users who have interacted with your content in a particular way. In this case, we are focusing on video engagement. This audience is invaluable for retargeting campaigns and delivering content to users who have already shown an interest in your brand or products.
Step 1: Access Facebook Ads Manager
To get started, log in to your Facebook Ads Manager account. If you don’t have one yet, you can create one easily by visiting https://www.facebook.com/business/.
Step 2: Navigate to “Audiences”
Once you’re in Ads Manager, click on “Audiences” in the left-hand menu. This is where you manage and create your custom audiences.
Step 3: Click “Create Audience” and Select “Custom Audience”
In the “Audiences” section, click the “Create Audience” button and then select “Custom Audience” from the drop-down menu.
Step 4: Choose “Engagement on Facebook”
You will be presented with different options for creating a Custom Audience. Choose “Engagement on Facebook.”
Step 5: Select “Video”
Now, it’s time to specify the type of engagement you want to focus on. Choose “Video” from the list of options.
Step 6: Define Your Engagement Criteria
Here, you can set the engagement criteria for your Custom Audience. You have several options:
- Everyone who engaged with your video: This includes all users who have interacted with your video content in any way.
- People who viewed at least 3 seconds of your video: This is a more specific segment of viewers who showed a minimum level of interest.
- People who viewed at least 10 seconds of your video: This segment includes users who engaged more deeply with your video content.
- People who viewed at least 25%, 50%, or 75% of your video: These segments target users who watched a significant portion of your video, indicating higher interest.
Choose the option that aligns with your campaign goals. You can also select the specific videos you want to use for audience creation.
Step 7: Set the Time Frame
You can further refine your Custom Audience by setting a time frame. For example, you can choose to include users who engaged with your videos in the last 365 days or a more recent time frame.
Step 8: Name Your Audience and Create
Give your Custom Audience a name that reflects the criteria you’ve set. This will help you easily identify and select it when creating your ad campaigns. After naming your audience, click the “Create Audience” button.
Step 9: Utilize Your Engagement Custom Audience in Ad Campaigns
Now that you’ve successfully created your Engagement Custom Audience from video engagement, you can use it in your Facebook Ad campaigns. When setting up a new campaign, you can choose this custom audience to target users who have already engaged with your video content. This is a powerful way to re-engage and convert users who have shown interest in your brand.
Conclusion
Creating an Engagement Custom Audience from video engagement is a strategic move to optimize your Facebook Advertising efforts. By targeting users who have interacted with your video content, you can boost engagement, increase brand awareness, and drive conversions effectively. Make the most of this feature in your next Facebook Ad campaign to achieve better results and maximize the impact of your video marketing efforts.